Hand printed T shirts, sweats and hoodies and limited edition screen prints…
We have a desire to express the lifestyles, sciences and art that inspire us.
Growing up immersed in Hip hop culture, I’ve always believed that Hip Hop is more than the usual depiction of rap music, dance and graffiti, etc. I wanted to create a brand that showed an intelligent and deeper understanding of the culture, and so, began uchi clothing.
Originally it was to be called “house” clothing. But, after working as a typesetter of Japanese text, it was changed to “uchi”, after the Japanese name for home and family. The Japanese word “uchi (うち/ 家 )“, has a much deeper and cultural meaning, and represents a more universal concept of ‘where someone belongs to‘. It was exactly how I saw Hip Hop and so it was a perfect fit for the brand!
Our Tees and hoodies are screen printed by hand by professional garment printers.
We love screen printing, so we hand screen print our own limited edition prints ourselves. It’s as much a part of the art form as the finished result.
The skills and dedication to master crafts and disciplines, and to be true and authentic when delivered, is Hip Hop. This essence of Hip hop is why we do what we do, and how it is expressed.
We view every uchi T shirt design as a track, and our collections are albums.
Each track has it’s own story and methodology behind it, which sometimes may not be apparent at first (or second) glance.
“A great deal of time and thought goes into creating what I hope are timeless designs that’ll still look good long after fashions change. Like the old-school tune that still sounds good today, our collections are albums with each design a classic track you’ll never tire of wearing. Eventually, you may get one or two scratches on it, but only because you’ve played it too much!
The 80’s electronic music machines featured on “These Are The Breaks“ is reinforced with the iconic 80’s lettering from the Tomahawk Cruise Missile. The 1982 Kurtis Blow track “These Are The Breaks” is also spinning on the Technics SL1200 turntable.
We hope you enjoy these joints.
Peace, unity, love and have fun.